What’s the Problem We’re Trying to Solve? Selling Incentive Travel to Business Leaders

What’s the Problem We’re Trying to Solve? Selling Incentive Travel to Business Leaders

13 Sep 2018, 13:00 - 13:45

Knowledge Hub
Language:
English

Is an incentive program an expense or an investment? This Course applies tools to justify using incentive travel as a strategic tool to drive business goals. Topics cover determining performance gaps and business goals, establishing metrics, and quantifying the results of the incentive program.

Contributors

  • Alicia Yao Hong

    Speaker

    Managing Director

    IME Consulting

    Alicia YAO has 30 years working experience as a project director and PCO in international meeting, corporate events, and luxury travel and tourism...

  • Zhang Xinli

    Speaker

    Deputy General Manager

    CTS MICE Service Co. Ltd

  • Kestrel Lee

    Speaker

    Executive Creative Director

    FreemanXP China

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