The Busan Tourism Organization (BTO) was launched to contribute to the development of the Busan tourism industry. The MICE Bureau division has been organized successfully a variety of international conventions. As a result, Busan was ranked as Asia's top 4 and world's top 9 convention city by UIA in 2013. The activities of the BTO are various, including a city promotion and tourist marketing as well as invitations of international incentive travel, conventions. The BTO is doing the utmost to attract more diverse overseas tourists and to make Busan the most enriched city in the world.