Unrivalled CIBTM education programme for associations, corporates and agencies
CIBTM (www.cibtm.com) - China’s leading exhibition for the Meetings, Incentives and Events Industry – is putting education at the core of the event in response to feedback from exhibitors, Hosted Buyers and trade visitors, thirsty for knowledge of the sector and international business practices.
Jeffrey Xu, CIBTM’s exhibition manager says: “China has never seen such a comprehensive and varied meetings industry education programme. Anyone within the industry who has a desire to increase their knowledge and to build and develop their businesses should be at CIBTM. Attending the sessions alone will justify return on investment and time out of the office.
“CIBTM, supported by China National Tourism Administration and Beijing Municipal Government, is one of the major driving forces behind the growth of the meetings industry throughout China. It is set to help China fully realise its potential to attract large-scale international corporate and association events.”
With a raft of international and regional speakers, the programme, with the support of industry associations such as MPI, Site, ICCA and MCI, has been divided into three distinct days. Tuesday 31 August will focus on association buyers and general industry trends, including the unique findings of the CIBTM industry research and Day Two on corporate buyers focusing on Return on Investment and procurement.
The programme provides delegates with the latest in industry trends and developments, planning sustainable events and implementing best practices. Sessions taking place at CIBTM over the three days include (as of 12th July 2010):
• Making the most of your association meeting
• Maximising revenue sources and leveraging content
• Social media and associations
• Membership certifications
• Criteria for running successful meetings
• CIBTM industry trends report
• Trends in the global world of incentives
• Implementing sustainability for your meetings
• Quality control at meetings and venues and hotels
• Corporate meeting planning
• The value of meetings
• MICE China – How to get the perfect venue using effective RFP processes – How to do destination marketing for meeting groups
• Corporate community engagement through travel The programme features guest speakers from Site, ICCA, AIPC, MPI, MCI, WildChina, MICE China, University of Westminster, Gary Grimmer Associates and The Right Solution.
Erica Keogan, Associations and Education Manager, RTE Meetings and Incentives Events adds:
“Our reputation for creating bespoke education sessions for all our international events is unrivalled. This year’s extensive CIBTM programme will provide those within the meetings industry in China with the knowledge and tools to further their corporate and personal development. It really is an event not to be missed.”
For further information on the free education programme and for details of how to register visit www.cibtm.com Ends Notes to Editors
1. CIBTM forms part of the RTE portfolio of Global Meetings and Incentives Events along with AIME (www.aime.com.au ), EIBTM (www.eibtm.com), GIBTM (www.gibtm.com) and AIBTM (www.aibtm.com). CIBTM (www.cibtm.com) is the annual China meetings and incentive exhibition held in Beijing, China. CIBTM is BPA Audited every year to guarantee that the number of visitors promoted is completely accurate and are unique attendees only.
2. Reed Travel Exhibitions organise 12 events worldwide, including World Travel Market, Arabian Travel Market, European Incentive, Business Travel & Meetings Exhibition (EIBTM), Americas Incentive, Business Travel & Meetings Exhibition (AIBTM), China Incentive, Business Travel & Meetings Exhibition (CIBTM), Gulf Incentive Business Travel & Meetings (GIBTM), Asia Pacific Incentives & Meetings Expo (AIME), International Golf Travel Market, International French Travel Market - Top Resa, International Luxury Travel Market (ILTM), La Cumbre and Asia Luxury Travel Market (ALTM).
3. For further press information, please visit the Reed Travel Exhibitions’ website on www.reedtravelexhibitions.com.
4. Reed Exhibitions is the world’s leading events organiser, with over 440 events in 36 countries. In 2009 Reed brought together over six million active event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East and Asia Pacific, and organised by 35 fully staffed offices.
5. Reed organises a wide range of events, including trade and consumer exhibitions, conferences and meetings. Its portfolio of over 440 events serves 44 industry sectors, including: Aerospace & aviation, automobiles, beauty & cosmetics, broadcasting, building & construction, electronics, energy, oil & gas, engineering & manufacturing, food service & hospitality, gifts, healthcare, interior design, IT & telecoms, jewellery, life science & pharmaceuticals, machinery, marketing, business services & training, medical education, printing & graphics, security & safety, sports & recreation, travel.
6. Working closely with professional bodies, trade associations and government departments Reed ensures that each and every event is targeted and relevant to industry needs. As a result, many Reed events are market leaders in their field.
7. Reed Exhibitions is part of Reed Elsevier Group plc, a FTSE-100 company and world-leading publisher and information provider. In 2009, Reed Elsevier made an adjusted profit before taxation of £1,279 million on turnover of £6,071 million.