CIBTM ANNOUNCES THE CREATION OF A DEDICATED MEETINGS (BT MICE) WEEK IN CHINA
On the first day of the biggest China Incentive, Business Travel & Meetings Exhibition (CIBTM - www.cibtm.com) at the China National Convention Centre (CNCC) in Beijing, the organisers, Reed Travel Exhibitions announced an initiative to create the first week dedicated to the Meetings, Events and BT MICE industry in China in 2010.
This year's show, co-hosted by the Beijing Tourism Administration (BTA) is 35% larger than the previous edition, which took place in 2007 and has attracted 324 international and local exhibitors. A 50% increase in Pre-Scheduled Appointments has been confirmed with over 5,000 already scheduled by 285 Hosted Buyers from America, Europe, Middle East, Asia-Pacific and China. Over 6300 visitors have pre-registered for the three-day event, up 17% on the final pre-registration figure for the previous event.
The anticipated success of this year's event as well as the growth of the sector has prompted CIBTM to acknowledge the need of industry professionals across China to have access to a week of activities offering additional business opportunities as well as a greater access to strong educational content.
Commenting on the initiative at the event's opening press conference, Graeme Barnett, CIBTM Exhibition Director said: "CIBTM's aim has always been to be a driving force behind the growth of the meetings industry throughout China. We believe that our initiative to have a week entirely dedicated to the Meetings (BT MICE) industry will help China realise its potential. Attracting large scale international corporate and association events with improved venues and facilities, access, accommodation and service standards must be underpinned by a professional skilled workforce, so developing people is critical."
Referring specifically about Beijing he continued: "There is a confidence about the capital city; its rich cultural and historical diversity offers the industry so much. Beijing has all the attributes of a world-class Meetings and Incentives destination and our role is to help realise this potential. We are delighted that BTA has played such an important role as co-host of the event. We are totally committed to our partnership to further enhance CIBTM and assist Beijing with its post Olympic Business Tourism strategy."
The Meetings (BT MICE) week will see leading industry Associations such as MPI, ICCA and SITE involved in the creation of a diverse and rich programme of professional education activities.
CIBTM 2009 runs for a further two days - Wednesday 8 September and Thursday 9 September - at the CNCC in Beijing. Registration for the event is free of charge upon arrival for business professionals.
CIBTM 2010 (www.cibtm.com) will take place from 7th to 9th September at the CNCC in Beijing.
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For further information, contact the CIBTM press office:
For further information please go to www.cibtm.com or email cibtm@reedexpo.co.uk
Notes to Editors:
1. CIBTM 2009 takes place at the China National Convention Centre (CNCC) in Beijing from 8-10 September 2009
2. CIBTM forms part of the RTE portfolio of Global Meetings and Incentives Events along with AIME (www.aime.com.au), GIBTM (www.gibtm.com), EIBTM (www.eibtm.com) the newly launched AIBTM (www.aibtm.com) and the ICCA Exhibition in association with ICCA Congress (www.iccaworld.com).
3. CIBTM (www.cibtm.com) is the leading showcase for Chinese and international destinations, products and services and is the premier event in China for the Meetings, Incentive, Convention and Exhibition industries and is a strategic part of RTE's global portfolio of Meeting events.
4. Reed Travel Exhibitions organise 14 events worldwide, including World Travel Market, Arabian Travel Market, European Incentive, Business Travel & Meetings Exhibition (EIBTM), Americas Incentive, Business Travel & Meetings Exhibition (AIBTM), Asia Pacific Incentives & Meetings Expo (AIME), International Golf Travel Market, Top Resa, ICCA Exhibition, in association with the ICCA Congress, International Luxury Travel Market (ILTM), La Cumbre, City Break, China Incentive, Business Travel & Meetings Exhibition (CIBTM), Gulf Incentive Business Travel & Meetings (GIBTM) and Asia Luxury Travel Market (ALTM).
5. For further press information, please visit the Reed Travel Exhibitions' website on www.reedtravelexhibitions.com
6. Reed Exhibitions is the world's leading events organiser. In 2007 Reed brought together over six million industry professionals from around the world generating billions of dollars in business. Today Reed events are held in 38 countries throughout the Americas, Europe, the Middle East and Asia Pacific, and organised by 39 fully staffed offices.
7. Reed organises a wide range of events, including exhibitions, conferences, congresses and meetings. Its portfolio of over 500 events serves 47 industry sectors, including: Aerospace & aviation, automobiles, building & construction, electronics, energy, engineering, entertainment, environment, food & hospitality, gifts, healthcare, IT, jewellery, life sciences & pharmaceuticals, property, manufacturing, medical education, packaging & converting, printing & visual communication, security, sports & recreation, travel.
8. Working closely with professional bodies, trade associations and government departments Reed ensures that each and every event is targeted and relevant to industry needs. As a result, many Reed events are market leaders in their field.
9. Reed Exhibitions is part of Reed Elsevier Group plc, a FTSE-100 company and world-leading publisher and information provider. The group employs more than 32,000 people, including approximately 20,000 in North America. In February 2008, Reed Elsevier reported revenues for 2007 of £4,584m/€6,693m.