25 Jun 2013

Sri Lanka Convention Bureau and Sri Lankan Airlines have recently confirmed their participation at CIBTM (, the leading trade show for meetings and events organisers, venue providers and incentive and business travel services in China and Asia.

In addition to this, key exhibiting partners including Cinnamon Lakeside Colombo, Beyond Boundaries, Walkers Tours LTD, NKAR Travels & Tours Pvt Ltd, Golden Isle Travels (PVT) LTD, Butterflies Pvt. Ltd., Lanka Sportreizen, Delux Holidays Pvt Ltd, Jetwing, BMICH Convention & Exhibition Centre, Sunway Holidays and Asian Adventures have signed up to showcase their products to over 8,600 meetings industry professionals, who are expected to attend.

Jeffrey Xu, Reed Travel Exhibitions, Project Manager, CIBTM commented, “Following on from research conducted by Reed Travel Exhibitions, which confirmed that 73% on respondents who attended CIBTM were interested in placing business in new destinations, it is great to see so many new and exciting suppliers sign up to make the very most of the regional and international business opportunities which CIBTM can offer.

“Sri Lanka is fast emerging as a sought after, exotic and affordable destination for Meetings, Incentives, Conventions and Exhibitions due to its central location in the Indian Ocean, which allows easy access from all parts of the world, as well as its legendary beaches, sunny climate and diverse attractions. Leading airlines now include Colombo as part of their regular schedule and the international and local hotels offer star-class accommodation, modern conference facilities and competitive packages for the meetings sector,” concludes Xu.

Sri Lanka Convention Bureau (SLCB) has recently released figures showing an increase in the country’s MICE industry, with 11% of the total visitors to the country now representing meetings and events professionals in a business capacity. This figure is expected to grow by a further 5-10% annually, demonstrating the country’s growing prominence within the industry.

Vipula Wanigasekera, General Manager, Sri Lanka Convention Bureau commented, “We have been increasing promotion of Sri Lanka as a tourism destination in China over the past few years and feel that now is the time to break into the MICE industry and CIBTM, as the largest meetings and events exhibition in China, is the perfect platform for us to do this. We hope that exhibiting at CIBTM will ignite interest from the hundreds of Chinese and international buyers attending the show in the unique and diverse incentives, meetings and events venues and services that Sri Lanka has to offer.”

Companies interested in exhibiting at CIBTM 2013 ( should contact Simon Young by emailing or by phone on +44 (0) 208 910 7070. Smaller companies intending to exhibit should also contact the CIBTM Sales team who will be able to put them in touch with the appropriate Convention Bureau or National Tourism Organisation.

Join CIBTM on LinkedIn, Twitter and Facebook.

- Ends -

Notes to Editors

For media enquiries, please contact:
Pamela Wils
Tel: +44 (0) 208 334 4005
Mob: +44 (0) 07900494467

Gillian McIntosh
Tel: +44 (0) 208 334 4006
Mob: +44 (0)776 990 4860

CIBTM forms part of the Reed Travel Exhibitions Meetings, Events and Business Travel Portfolio along with AIME (, GIBTM (, CIBTM ( AIBTM ( and Business Travel Market (
CIBTM ( is the annual China meetings and incentive exhibition held in Beijing, China.
CIBTM is BPA Audited every year to guarantee that the number of visitors promoted is completely accurate and are unique attendees only.

Reed Travel Exhibitions
Reed Travel Exhibitions (RTE) is the world’s leading provider of exhibitions in the travel and tourism industry. Its wide-ranging portfolio of events around the globe covers leisure travel, luxury travel, meetings, incentives and business travel, as well as golf, ski and spa travel.

The 19 events are; World Travel Market (WTM), World Travel Market Latin America (WTM Latin America), Arabian Travel Market (ATM), International French Travel Market Top Resa (IFTM), International Golf Travel Market (IGTM), International Ski Travel Market (ISTM), International Luxury Travel Market (ILTM), International Luxury Travel Market Asia (ILTM Asia), International Luxury Travel Market Americas (ILTM Americas), International Luxury Travel Market Africa (ILTM Africa), International Luxury Travel Market Japan (ILTM Japan), International Luxury Travel Market Spa (ILTM Spa), Asia-Pacific Incentives & Meetings Expo (AIME) (owned by Melbourne Convention + Visitors Bureau), Global Exhibition for Incentive, Business Travel, and Meetings (EIBTM), Gulf Incentive, Business Travel and Meetings (GIBTM), Americas Incentive, Business Travel and Meetings (AIBTM), China Incentive, Business Travel and Meetings (CIBTM), India Incentive, Business Travel and Meetings (IBTM India) and Business Travel Market.

September 2013 will see the launch of IBTM India in Mumbai, India, and another exciting launch in the ski travel sector, with International Ski Travel Market in March 2014.
RTE is a business unit of Reed Exhibitions.

About Reed Exhibitions
Reed Exhibitions is the world’s leading events organizer, with over 500 events in 39 countries. In 2011 Reed brought together six million active event participants from around the world, generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organized by 33 fully staffed offices. Reed Exhibitions serves 44 industry sectors with trade and consumer events and is part of the Reed Elsevier Group plc, a world-leading publisher and information provider and a FTSE 100 company.  

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