09 May 2013

The Global Business Travel Association (GBTA) has announced in the results of its third GBTA BTI Outlook that spending on international outbound business travel from China will increase by 13.3% in 2013, followed by 16.3% in 2014.

In addition to this, recent research carried out by Reed Travel Exhibitions has also identified that 72% of buyers attending CIBTM ( are actively seeking to identify new destinations where they can host events in the next twelve months, highlighting the opportunities available for international hotels exhibiting at the show.

Jeffrey Xu, Reed Travel Exhibitions, CIBTM Project Manager commented, “It is great to see from our post show research that buyers attending CIBTM are increasingly seeking new event destinations, presenting a unique prospect for international hotel exhibitors looking to increase their customer base from China. CIBTM creates a platform for international hotels to showcase their properties to buyers and visitors from China, and from the rest of the world.”

Emma Feng, Liaison Officer at the Okura Group, returning CIBTM 2013 exhibitor commented, “By exhibiting at CIBTM, we aim to increase awareness of our hotels and expand our client base in China which is the most important market for our organisation. CIBTM is a professional MICE trade show, compared to other events in China, and exhibiting allows us to focus on meetings which result in generating business for our organisation.”

CIBTM, the China Incentives, Business Travel and Meetings Exhibition, will be hosted this year from 2nd – 4th September at the China National Convention Centre in Beijing. The show provides a gateway for international exhibitors to meet and expand their business into China.

To participate in CIBTM go to or contact Simon Young by emailing or by phone on +44 (0) 208 910 7070.

Join CIBTM on LinkedIn, Twitter and Facebook.

- Ends -

Notes to Editors

For media enquiries, please contact:
Pamela Wils
Tel: +44 (0) 208 334 4005
Mob: +44 (0) 07900494467

Gillian McIntosh
Tel: +44 (0) 208 334 4006
Mob: +44 (0)776 990 4860

CIBTM forms part of the Reed Travel Exhibitions Meetings, Events and Business Travel Portfolio along with AIME (, GIBTM (, CIBTM ( AIBTM ( and Business Travel Market (
CIBTM ( is the annual China meetings and incentive exhibition held in Beijing, China.
CIBTM is BPA Audited every year to guarantee that the number of visitors promoted is completely accurate and are unique attendees only.

Reed Travel Exhibitions
Reed Travel Exhibitions (RTE) is the world’s leading provider of exhibitions in the travel and tourism industry. Its wide-ranging portfolio of events around the globe covers leisure travel, luxury travel, meetings, incentives and business travel, as well as golf, ski and spa travel.

The 19 events are; World Travel Market (WTM), World Travel Market Latin America (WTM Latin America), Arabian Travel Market (ATM), International French Travel Market Top Resa (IFTM), International Golf Travel Market (IGTM), International Ski Travel Market (ISTM), International Luxury Travel Market (ILTM), International Luxury Travel Market Asia (ILTM Asia), International Luxury Travel Market Americas (ILTM Americas), International Luxury Travel Market Africa (ILTM Africa), International Luxury Travel Market Japan (ILTM Japan), International Luxury Travel Market Spa (ILTM Spa), Asia-Pacific Incentives & Meetings Expo (AIME) (owned by Melbourne Convention + Visitors Bureau), Global Exhibition for Incentive, Business Travel, and Meetings (EIBTM), Gulf Incentive, Business Travel and Meetings (GIBTM), Americas Incentive, Business Travel and Meetings (AIBTM), China Incentive, Business Travel and Meetings (CIBTM), India Incentive, Business Travel and Meetings (IBTM India) and Business Travel Market.
September 2013 will see the launch of IBTM India in Mumbai, India, and another exciting launch in the ski travel sector, with International Ski Travel Market in March 2014.
RTE is a business unit of Reed Exhibitions.

About Reed Exhibitions
Reed Exhibitions is the world’s leading events organizer, with over 500 events in 39 countries. In 2011 Reed brought together six million active event participants from around the world, generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organized by 33 fully staffed offices. Reed Exhibitions serves 44 industry sectors with trade and consumer events and is part of the Reed Elsevier Group plc, a world-leading publisher and information provider and a FTSE 100 company.  

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