26 Mar 2012


CIBTM ( the established meetings industry event in China which attracted a record number of Hosted Buyers and facilitated more than 7,500 pre-scheduled appointments last year, is receiving significant interest from European product and service providers who are looking to exhibit at this year’s event set to take place from 12-14th September.

Madrid Convention Bureau will be exhibiting for the first time and joining returning exhibitors Flanders, Vienna Convention Bureau, Barcelona Convention Bureau and Switzerland, amongst others. The 2011 China and Asia Meetings Industry Research Report, presented at CIBTM, clearly identified Europe as an emerging destination and one of the most popular for outbound events from the region, with particular focus on countries including France, UK, Italy, Germany and Spain.

Further research confirmed that suppliers exhibiting at CIBTM also matched the buyers’ responses with 48% of respondents from the survey saying that the Hosted Buyers they had seen were interested in placing business in Europe.

The research results also predicted growth in the number and volume of meetings and events going outbound from China. 74% of buyer respondents and 52% of suppliers forecast an increase in the volume of events they will organise over the next twelve months.

Mercedes García, Marketing Manager at Barcelona's Tourism Convention Bureau commented: “ We are delighted to be participating in CIBTM once again, last year’s show delivered for us on all fronts and we achieved a great deal of business leads following our participation.

CIBTM continually delivers a great quality audience of Hosted Buyers and we are looking forward to exhibiting again later this year.” Jeffrey Xu, Reed Travel Exhibitions, Event Director CIBTM commented: “The China Meetings market is expected to grow significantly in 2012 as the market continues to lead others we expect to see the number of meetings increase.

According to the American Express 2011 China Business Travel Barometer, business travel industry sectors are booming in China and there is a great deal of potential for more growth in the travel sector.” Following the successful launch of the CIBTM dedicated China Meetings Week last year, the initiative will be returning to CIBTM 2012 with the backing from leading industry associations – MPI, ICCA and Site – providing input into the professional education programme that plays such a pivotal role in the event.

China Meetings Week is one of the major driving forces behind the growth of the meetings industry throughout China and is set to help China fully realise its potential to attract large-scale international corporate and association events. Companies interested in exhibiting at CIBTM 2012 should contact
Danielle Keogh, Head of Sales for CIBTM.
Please email  or call 0208 910 7191. CIBTM 2012 takes place on the 12th-14th September 2012. Join CIBTM on LinkedIn, Twitter and Facebook.

- Ends -

Notes to Editors For media enquiries, please contact:

Pamela Wils
Mob: +44 (0) 7900494467
Tel: +44 (0) 208 334 4005

Nina Gardiner
Mob: +44 (0) 7770306689
Tel: +44 (0) 208 334 4004

Notes to Editors CIBTM forms part of the Reed Travel Exhibitions Meetings, Events and Business Travel Portfolio along with AIME (, GIBTM (, CIBTM ( AIBTM ( and Business Travel Market ( CIBTM ( is the annual China meetings and incentive exhibition held in Beijing, China. CIBTM is BPA Audited every year to guarantee that the number of visitors promoted is completely accurate and are unique attendees only. Reed Travel Exhibitions Reed Travel Exhibitions (RTE) is the world’s leading provider of exhibitions in the travel and tourism industry. Its wide-ranging portfolio of events around the globe covers leisure travel, luxury travel, business travel and the meetings and incentives industry. The 13 events are; World Travel Market (WTM), Arabian Travel Market (ATM), International French Travel Market (IFTM), La Cumbre, International Golf Travel Market (IGTM), International Luxury Travel Market (ILTM), International Luxury Travel Market Asia (ILTMA), Asia-Pacific Incentives & Meetings Expo (AIME) (owned by Melbourne Convention + Visitors Bureau), Global Exhibition for Incentive, Business Travel, and Meetings (EIBTM), Gulf Incentive, Business Travel and Meetings (GIBTM), Americas Incentive, Business Travel and Meetings (AIBTM), China Incentive, Business Travel and Meetings (CIBTM) and Business Travel Market. April 2013 will see RTE launch World Travel Market Latin America in São Paulo.

RTE is a business unit of Reed Exhibitions. In 2011, six million participants attended RE’s 500 events in 39 countries covering 44 industry sectors from aerospace and aviation to beauty and cosmetics to sports and recreation.
Reed Exhibitions is owned by Reed Elsevier, the world’s leading provider of professional information and online workflow solutions.

View Reed Exhibitions 2012 Calendar of Events

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