CIBTM HOSTED BUYERS CONFIRM DEMAND FOR ASIAN EXHIBITORS

29 Apr 2013

The American Express Meetings and Events 2013 Meetings Forecast has predicted that meetings in the Asia Pacific region will grow by 5% on average this year. This research is further supported by research carried out by Reed Travel Exhibitions, which confirms that CIBTM Hosted Buyers identified Singapore, Japan, Thailand, Hong Kong, Taiwan, and South Korea as key destinations of interest for placing outbound MICE business.

Jeffrey Xu, Reed Travel Exhibitions, CIBTM Project Manager commented, “Our research found that 32% of all buyers surveyed named Singapore and Japan as a preferred destination for outbound MICE events. Other destinations identified were Thailand (29%), Hong Kong (28%), Taiwan (27%), and South Korea (26%). These figures highlight the potential for Asian exhibitors who are interested in using CIBTM as a platform to push their business out to Hosted Buyers attending the show”.

To further support these findings, the American Express Meetings forecast also found that two thirds of respondents based in Asia predicted that their budgets would increase in 2013 to meet the demand for more, larger scale meetings and events in the region. Asian exhibitors who have already confirmed their attendance at CIBTM 2013 include Korea Tourism Organisation, Philippine Department of Tourism, Thailand Convention & Exhibition Bureau, Malaysia Convention & Exhibition Bureau and the Okura Group.

Emma Feng, Okura Group, Shanghai Liaison Officer commented, “We have chosen to exhibit at CIBTM this year because it is a professional MICE trade show compared to other events in China, and it will allow us to increase awareness for our group in China and internationally. Participating in CIBTM allows us to focus completely on meetings which will result in profitable business opportunities.”

CIBTM 2013 takes place on the 2nd - 4th September. For further information visit www.cibtm.com or contact Simon Young by emailing simon.young@reedexpo.co.uk or by phone on +44 (0) 208 910 7070.

More information on the event, exhibitors, hosted buyers’ required qualifications, partners, networking and educational opportunities is available at www.cibtm.com

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For further information visit www.cibtm.com  

- Ends -

Notes to Editors

For media enquiries, please contact:
Pamela Wils
Tel: +44 (0) 208 334 4005
Mob: +44 (0) 07900494467
Email: pamela.wils@cut-coms.co.uk 

Gillian McIntosh
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Email: gillian.mcintosh@cut-coms.co.uk 

CIBTM forms part of the Reed Travel Exhibitions Meetings, Events and Business Travel Portfolio along with AIME (www.aime.com.au), GIBTM (www.gibtm.com , CIBTM (www.cibtm.com) AIBTM (www.aibtm.com) and Business Travel Market (www.businesstravelmarket.co.uk).
CIBTM (www.cibtm.com) is the annual China meetings and incentive exhibition held in Beijing, China.
CIBTM is BPA Audited every year to guarantee that the number of visitors promoted is completely accurate and are unique attendees only.

Reed Travel Exhibitions
Reed Travel Exhibitions (RTE) is the world’s leading provider of exhibitions in the travel and tourism industry. Its wide-ranging portfolio of events around the globe covers leisure travel, luxury travel, business travel and the meetings and incentives industry. The 14 events are: World Travel Market (WTM), Arabian Travel Market (ATM), International French Travel Market (IFTM), La Cumbre, International Golf Travel Market (IGTM), International Luxury Travel Market (ILTM), International Luxury Travel Market Asia (ILTMA), Asia-Pacific Incentives & Meetings Expo (AIME) (owned by Melbourne Convention + Visitors Bureau), Global Exhibition for Incentive, Business Travel, and Meetings (EIBTM), Gulf Incentive, Business Travel and Meetings (GIBTM), Americas Incentive, Business Travel and Meetings (AIBTM), China Incentive, Business Travel and Meetings (CIBTM) and Business Travel Market, The Spa & Wellness by ILTM and ILTM Americas.
Furthermore, April 2013 will see RTE launch World Travel Market Latin America in São Paulo, Brazil (23-25 April) and IBTM India will launch in Mumbai, India (12-14 September 2013).
RTE is a business unit of Reed Exhibitions.

About Reed Exhibitions
Reed Exhibitions is the world’s leading events organizer, with over 500 events in 39 countries. In 2011 Reed brought together six million active event participants from around the world, generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organized by 33 fully staffed offices. Reed Exhibitions serves 44 industry sectors with trade and consumer events and is part of the Reed Elsevier Group plc, a world-leading publisher and information provider and a FTSE 100 company. www.reedexpo.com  

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