CIBTM BUYERS CONFIRM DEMAND FOR OUTBOUND BUSINESS INTO LATIN

29 Apr 2013

Recent research conducted by Reed Travel Exhibitions has identified Latin American countries Argentina, Brazil and Mexico as destinations where CIBTM (www.cibtm.com) buyers are interested in placing outbound MICE business.

Jeffrey Xu, CIBTM Project Manager, Reed Travel Exhibitions commented, “In our research 25% of buyers named Brazil as a preferred destination for outbound MICE events, 18% named Argentina, and 17% Mexico. These figures demonstrate the potential business opportunities that CIBTM holds for exhibitors from this region.”

“We have a very positive outlook for 2013; our research indicated that 62% of Chinese buyers reported that the number of events that they are involved in will increase in the next 12 months. In addition to this, 72% predicted the use of new destinations in the next 12 months, which is very positive for Latin American countries considering participating in the show,” concluded Xu.

Eduardo Chaillo, CMP, CMM President, Global Meetings & Tourism Specialists, who will be returning to CIBTM 2013 as an exhibitor commented, “Participating in CIBTM for the first time in 2012 was a very successful experience for the Mexico Tourism Board as we were able to showcase ourselves in the Chinese meetings market for the first time.

“We found CIBTM to be a very productive business platform and exhibition. The way in which appointments are arranged at CIBTM, as well as the different networking events at the show, allowed us to make some very good connections which will certainly convert into increased business from specific groups from China to Mexico, especially within the incentive travel arena.”

CIBTM, the China Incentives, Business Travel and Meetings Exhibition, will be hosted this year from 2nd – 4th September at the China National Convention Centre in Beijing. The show provides a gateway for international exhibitors to meet and expand their business into China.

To participate in CIBTM go to www.cibtm.com or contact Simon Young by emailing simon.young@reedexpo.co.uk or by phone on +44 (0) 208 910 7070. Join CIBTM on LinkedIn, Twitter and Facebook.

- Ends -

Notes to Editors
For media enquiries, please contact:

Pamela Wils
Tel: +44 (0) 208 334 4005
Mob: +44 (0) 07900494467
Email: pamela.wils@cut-coms.co.uk  

Gillian McIntosh
Tel: +44 (0) 208 334 4006
Mob: +44 (0)776 990 4860
Email: gillian.mcintosh@cut-coms.co.uk

CIBTM forms part of the Reed Travel Exhibitions Meetings, Events and Business Travel Portfolio along with AIME (www.aime.com.au), GIBTM (www.gibtm.com), CIBTM (www.cibtm.com) AIBTM (www.aibtm.com) and Business Travel Market (www.businesstravelmarket.co.uk).
CIBTM (www.cibtm.com) is the annual China meetings and incentive exhibition held in Beijing, China.
CIBTM is BPA Audited every year to guarantee that the number of visitors promoted is completely accurate and are unique attendees only.

Reed Travel Exhibitions
Reed Travel Exhibitions (RTE) is the world’s leading provider of exhibitions in the travel and tourism industry. Its wide-ranging portfolio of events around the globe covers leisure travel, luxury travel, business travel and the meetings and incentives industry.
The 14 events are: World Travel Market (WTM), Arabian Travel Market (ATM), International French Travel Market (IFTM), La Cumbre, International Golf Travel Market (IGTM), International Luxury Travel Market (ILTM), International Luxury Travel Market Asia (ILTMA), Asia-Pacific Incentives & Meetings Expo (AIME) (owned by Melbourne Convention + Visitors Bureau), Global Exhibition for Incentive, Business Travel, and Meetings (EIBTM), Gulf Incentive, Business Travel and Meetings (GIBTM), Americas Incentive, Business Travel and Meetings (AIBTM), China Incentive, Business Travel and Meetings (CIBTM) and Business Travel Market, The Spa & Wellness by ILTM and ILTM Americas.
Furthermore, April 2013 will see RTE launch World Travel Market Latin America in São Paulo, Brazil (23-25 April) and IBTM India will launch in Mumbai, India (12-14 September 2013).
RTE is a business unit of Reed Exhibitions.

About Reed Exhibitions
Reed Exhibitions is the world’s leading events organizer, with over 500 events in 39 countries. In 2011 Reed brought together six million active event participants from around the world, generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organized by 33 fully staffed offices. Reed Exhibitions serves 44 industry sectors with trade and consumer events and is part of the Reed Elsevier Group plc, a world-leading publisher and information provider and a FTSE 100 company. www.reedexpo.com  

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