CIBTM 2012 – THE BIGGEST EVER

16 Jul 2012

CIBTM, (www.cibtm.com), China's largest meetings, incentives and business travel exhibition (12 - 14 September 2012) taking place at the China National Convention Centre (CNCC), Beijing, has received unprecedented regional and international exhibitor bookings and Hosted Buyer registrations, driven by regional and overseas companies wanting to do business with each other.

Supported by the findings of the 2011 CIBTM Industry Research Report, growth is not only for the meetings market within China, but also for the volume of meetings and events inbound to China from international planners as well as the growth predicted for outbound business tourism from the region.

Jeffrey Xu, Reed Travel Exhibitions, CIBTM Project Manager commented, “Last year’s analysis showed that 74% of buyer respondents and 52% of suppliers forecasted an increase in the volume of events that they would organise and supply to over the next twelve months. This clearly demonstrates the high demand for businesses who can cater for China, Asia and the rest of the world, which explains the unprecedented request for space from exhibitors.”

97% of the show floor is now booked as many new exhibitors, along with a long list of returning companies have signed up to continue leveraging the exposure and business leads which the show generates for both regional and international meetings industry suppliers.

“Exhibitors from 2011 have returned once again this year as a direct result of the return on investment they achieved from their participation in last year’s show. As part of our on-going development and progression, we continually conduct research around inbound and outbound business from the regions where each of our shows are held.  We are looking forward to this year’s update of the IBTM Global research at the show as it will provide us with an insight of what to expect in the industry sector for 2013,” continued Xu.

“We are delighted to be participating in CIBTM once again. Last year’s show delivered for us on all fronts and we achieved a great deal of business leads following our participation. CIBTM continually delivers a great quality audience of Hosted Buyers and we are looking forward to exhibiting again this year.”  Said Mercedes García, Marketing Manager at Barcelona's Tourism Convention Bureau.

CIBTM has also received a higher volume of Hosted Buyer applications, 320 to date (33% up from this time last year) nearly 80% of the number expected at the show. Regional Hosted Buyers confirmed to attend are from cities including Shenzen, Guangzhou, Chengdu, Qingdao and international Hosted Buyers are traveling from cities including Hong Kong, Moscow, Madrid, London and New York.

Regional Hosted Buyer Ding Jisheng, Senior Business Development Manager, Motorola (China) Electronics Limited comments, “I feel that CIBTM has become a must-attend MICE event which provides corporate buyers with direct access to first hand industry information, allows them to build a rapport with new suppliers as well as learn more about the industry through the cutting-edge education programme. I always expect unique suppliers for meetings and events and CIBTM never lets me down”.

This year’s CIBTM Education programme is now confirmed (www.cibtm.com) with more than 19 tailored education sessions taking place over the course of 3 days. The Site International Conference follows CIBTM this year in Beijing. For full event details and to apply for free Hosted Buyer or visitor status logon to www.cibtm.com/en/Visiting


CIBTM 2012 takes place on the 12th-14th September 2012.

Join CIBTM on LinkedIn, Twitter and Facebook.

- Ends -

Notes to Editors

For media enquiries, please contact:
Pamela Wils
Mob: +44 (0) 7900494467
Tel:  +44 (0) 208 334 4005
Email: pamela.wils@cut-coms.co.uk

Nina Gardiner
Mob:  +44 (0) 7770306689
Tel: +44 (0) 208 334 4004
Email: nina.gardiner@cut-coms.co.uk

tes to Editors CIBTM forms part of the Reed Travel Exhibitions Meetings, Events and Business Travel Portfolio along with AIME (www.aime.com.au), GIBTM (www.gibtm.com), CIBTM (www.cibtm.com) AIBTM (www.aibtm.com) and Business Travel Market (www.businesstravelmarket.co.uk).
CIBTM (www.cibtm.com) is the annual China meetings and incentive exhibition held in Beijing, China. CIBTM is BPA Audited every year to guarantee that the number of visitors promoted is completely accurate and are unique attendees only.

Reed Travel Exhibitions Reed Travel Exhibitions (RTE) is the world’s leading provider of exhibitions in the travel and tourism industry. Its wide-ranging portfolio of events around the globe covers leisure travel, luxury travel, business travel and the meetings and incentives industry. The 13 events are; World Travel Market (WTM), Arabian Travel Market (ATM), International French Travel Market (IFTM), La Cumbre, International Golf Travel Market (IGTM), International Luxury Travel Market (ILTM), International Luxury Travel Market Asia (ILTMA), Asia-Pacific Incentives & Meetings Expo (AIME) (owned by Melbourne Convention + Visitors Bureau), Global Exhibition for Incentive, Business Travel, and Meetings (EIBTM), Gulf Incentive, Business Travel and Meetings (GIBTM), Americas Incentive, Business Travel and Meetings (AIBTM), China Incentive, Business Travel and Meetings (CIBTM) and Business Travel Market. 2012 sees the launch of two exciting new events with The Spa & Wellness Summit taking place in Austria Tyrol (10-12 September) and ILTM Americas launching inMayakoba, Mexico (1-3 October). Furthermore, April 2013 will see RTE launch World Travel Market Latin America in São Paulo, Brazil (23-25 April). In 2011 RTE’s 13 events were the catalyst for £2,807 million worth of travel and tourism business deals. RTE is a business unit of Reed Exhibitions. 
 




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