BUSINESS IS BOOMING FOR CHINA MICE INDUSTRY

11 Sep 2013

CIBTM confirms a 10% increase in Pre-Scheduled appointments

CIBTM (www.cibtm.com), China's leading meetings, incentives and business travel exhibition, which took place last week in the China National Convention Centre (CNCC), Beijing, saw some 9,402 pre-scheduled business appointments (10% increase on PSAs compared to 2012 figures), taking place over the course of the show.

Jeffrey Xu, CIBTM Project Manager, Reed Travel Exhibitions comments “We have been delighted with the level of business which was achieved this year and we have had a great deal of positive feedback so far from all of our attendees. This feedback gives us a true indication of just how effective the Hosted Buyer programme is in generating business for buyers and suppliers from across the globe.”

Kevin Shi, Sales Manager, Ramada Beijing North commented, “This year CIBTM has more hotel exhibitors, and the buyers’ quality has improved greatly. CIBTM has allowed us to connect with clients from different countries and regions. Compared with other exhibitions in the industry, CIBTM’s buyers with powerful purchasing power, is one of the key highlights, making CIBTM a very attractive exhibition to attend. ”

The number of exhibitors who attended the show this year also increased by 17%, with the show introducing new and returning brands to the China meetings and incentive industry including Sri Lanka, Japan National Tourism Organization, Madrid, Czech Tourist Authority - Czech Tourism, Hungarian National Tourist Office, Saint Petersburg Express, JSC and Russian Federation.

Kumudu Hennedige, Marketing & Promotions Manager, Sri Lanka Convention Bureau, first time exhibitor at CIBTM commented, “It’s the first time we have exhibited at CIBTM. We have found the quality of Hosted Buyers to be very good and we are pleased with the amount of interest they have shown in Sri Lanka. We are very happy with the arrangement of the Pre-Scheduled Appointment system, and have a full diary. Our Destination Presentation provided us with a fantastic platform to showcase Sri Lanka to Chinese Hosted Buyers.”

Bun CHO, Assistant Manager, Business Development Section, Japan Convention Bureau, Japan National Tourism Organization who also exhibited at CIBTM 2013 also commented, “This is the seventh year that Japan has exhibited at CIBTM, we believe CIBTM to be a very important platform to facilitate business exchange and negotiations. Overseas buyers this year are of a high level of quality and quantity. We hope to meet with Chinese buyers, and also connect with more overseas buyers as well.”

Cathy Li, Regional Sales Manager, SK networks Walkerhill commented, “This is my second year attending CIBTM. I have found the arrangement of the show floor to be well organised, the quality of the Hosted Buyers to be higher and the security levels improved. Our appointments were encouraging and we hope to see some bookings as a result. I hope to attend CIBTM in 2014.”

This year’s Professional Education programme was also considered “a huge success” with a 113% increase in attendance over the 20 sessions, which were delivered as part of CIBTM Knowledge marking an 18% increase on sessions delivered at CIBTM 2012. The programme featured a number of diverse speakers through partnerships with some of the world’s leading industry associations including MPI, SITE, ASAE, ICCA and IAEE.

Jacqui Timmins, Reed Travel Exhibitions, Exhibitions Director, AIME and CIBTM commented, “CIBTM continues to be the leading trade show for meetings and events organizers, venue providers and incentive and business travel services in China and Asia and as a team, we are committed to developing the show further through strategic partners and new innovations to ensure that the show continues to catalyze an already booming industry in China.”

CIBTM 2014 takes place on 17-19 September 2014. To find out more information visit www.cibtm.com

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- Ends -
Notes to Editors 
For media enquiries, please contact:
Pamela Wils Tel: +44 (0) 208 334 4005
Mob: +44 (0) 07900494467
Email: pamela.wils@cut-coms.co.uk
Sophie Ahad Tel: +44 (0) 208 334 4009
Mob: +44 (0) 776 8211629
Email: sophie.ahad@cut-coms.co.uk

CIBTM forms part of the Reed Travel Exhibitions Meetings, Events and Business Travel Portfolio along with AIME (www.aime.com.au), GIBTM (www.gibtm.com), CIBTM (www.cibtm.com) AIBTM (www.aibtm.com), IBTM India (http://www.ibtmevents.com/IBTM-India/) and IBTM Africa (www.ibtmevents.com/IBTM-Africa/). CIBTM (www.cibtm.com) is the annual China meetings and incentive exhibition held in Beijing, China. CIBTM is BPA Audited every year to guarantee that the number of visitors promoted is completely accurate and are unique attendees only.
Reed Travel Exhibitions (RTE) is the world’s leading provider of exhibitions in the travel and tourism industry, with a wide-ranging portfolio of 21 international events in 13 countries throughout the Americas, Europe, the Middle East, Asia Pacific and Africa. Its market-leading, business-to-business events cover all elements of travel and tourism, including leisure travel, luxury travel, meetings, events, incentives and business travel, as well as golf, ski and spa travel. RTE is part of Reed Exhibitions. www.reedtravelexhibitions.com

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