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RECORDS ACHIEVED AT LARGEST CIBTM EVENT

With over 390 main stand holders, a 21% growth in event space over 2010, some 4,400 Buyers and trade visitors including 300 Hosted Buyers and over 7500 Pre-Scheduled Appointments, and an increase in attendance once again for the Professional Education Seminars, CIBTM 2011 followed the growth trends for the MICE sector in the region and set them for the future by delivering the largest event of its kind since the launch in 2005.
Highlights from this year’s event, included 14 domestic tourism boards participating for the first time as the sector recognises the economic impact of the MICE industry. Beijing joined Shanghai, Yunnan, Hangzhou, Gansu, Sanya, Xiamen, Tianjin, Quijiang, Haidian, Dongcheng, Pinggu, Changping, Xicheng.
With over 20 new exhibitors from China, including hotels, tourism bureaus, DMC’s, agency’s and other services to the MICE sector, participants included the Pangu 7 Star Hotel, Beijing Municipal Commission of Tourism Development, Haidian District Tourism Bureau, Mission Hills China, Ocean Spring Resort, Tianjin Saint Light Investment & Development Co, Xia Men Convention & Exhibition Association, Hertz China , CYTS International Travel Co, New Century Hotel & Resort, Hangzhou Tourism Committee and Grand Bay View Hotel.
A number of new international companies also attended including Tourism Australia, Scandinavia Tourism Board, and Geneva Tourism & Conventions they join companies including ,Others include Langham Hotels, Carlson Hotels, Meet Taiwan, Silversea Cruises, Millenium Hotels. South African Tourism, Sicilia Convention Bureau, Tourism Ireland, Government of Dubai Department of Tourism and Commerce Marketing and Thailand Convention Bureau – a full list of those that participated can be found in the Exhibitor Directory. The number of Chinese Hosted Buyers in attendance is set to increase and represent the MICE sector from many of the key cities in the Republic including Shanghai, Shenzhen, Guangzhou, Xi’an, Dablian, Xiamen, Changsha, Nanjing, Zhengzhou, Qingdo and Beijing and Hong Kong. Internationally Hosted Buyers will come from 16 countries including France, Germany, Spain, UK, Russia, UAE, USA, Singapore, Korea, Malaysia, Thailand, Philippines and Vietnam.
Once again the annual China and Asia Meetings Industry Report was presented to a packed auditorium on the first day of CIBTM acting as the barometer for the sector and the impact this part of the world has both now and in the future for the sector.
“There is no doubt that China’s meetings industry has huge potential with predictions that the sector is a $150 billion market with annual growth of 20% (HelmsBriscoe April 2011). This year’s event was clearly following the trend of growth. The impact that CIBTM will have on both inbound and outbound MICE business will clearly establish it as the annual business forum. It is also the only event endorsed and supported by the China National Tourism Organisation (CNTO).
“Our goal once again, was to help connect the China meetings market with the rest of Asia and the world. We brought the very latest international, regional and local topics and debates from world class speakers for our Education Programme helping the delegates to develop their careers in this sector through up to the minute news, topics and trends.” Said Jeffrey Xu, CIBTM Project Manager.

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