Scandinavian Tourist Board (STB)
Scandinavian Tourist Board (STB) is a joint initiative by the national tourist boards of Denmark and Norway. STB is responsible for promoting the Danish and Norwegian tourism markets in China. The main tasks of STB include producing market intelligence, carrying out promotional and PR activities, educating and supporting the local travel trade, and thus ultimately boosting lucrative, high-end tourism to Scandinavia.STB China sets up its headquarters in Beijing . STB collaborates with Scandinavian entities such as the respective embassies, consulates and trade offices.