Why China?

  • Why China?

    Key reasons why this hugely popular event is held in China:

    • Chinese business travellers accounted for 138.5 million domestic trips to attend meetings and conventions in 2014 and spent a total $110 billion in the process
    • Improved air travel and transport links has increased the demand for outbound business tourism in China
    • With a 17.4% growth in outbound MICE travel from China over the last 5 years reaching almost 17 million trips, access to the top level buyers from China is essential to growing business in the region
    • 86% of business travellers have taken a trip for MICE purposes in China and each business traveller spends an average of $1,100 per trip
    • China National Tourism Administration (CNTA) projects 4.6% increase in inbound and outbound travel while outbound trips will increase 10% to 120 million
    • As a world-class meetings industry destination, regional and inbound business opportunities continue to increase
    • With over 10 years’ experience of successful bringing the MICE industry together in the heart of Asia, you can be certain that our 12th edition is not to be missed!

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