MICE trends in China


  • Trends Watch Report

    Rob Davidson
    Managing Director of MICE Knowledge

    In November 2016, Dr Rob Davidson presented the 12th edition of his highly anticipated Trends Watch Report at our flagship show: ibtm world. The report explores the current opportunities and challenges in the global MICE industry, and also looks at the regional variations of these trends. Take a look at page 20 in the report below for a summary on the Asia-Pacific region.

    Download the full report

  • China Outbound MICE Tourism Market and Forecast to 2020

    Travel and Tour World

    This report investigates into the China outbound MICE tourists visit and spending to Top 18 Countries. The past 5 years has seen a significant growth in the number of Chinese MICE tourists going overseas. While a large number of China’s outbound travellers favour places within Asia, provinces like Europe, the U.S.A. and Africa have started growing more popular with them.

    Read report

  • Chinese Business Traveller’s

    Global Business Travel Association Foundation

    In the first ever assessment of China’s Meeting, Incentive, Convention & Exhibition market, the GBTA Foundation found a total of 138.5 million domestic trips were taken for MICE purposes and MICE business travelers spent a total of $110 billion USD during those trips.

    Read article

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